Supporting Users in Organizing their Vacation Before, During, and After the Travel

To embrace the challenges of the mobile communication era and of the personalized travel planning aid, eTourism web portals need to evolve from the simplified perspective of pre-visit organizational tools to the wider perspective of personal travel advisors and companions, featuring useful, usable, accessible and engaging services before, during and after the travel. This paper describes some recent evolution of the commercial version of the Trip@dvice travel recommender system in this direction, to meet the requirements of the next generation of travel advisors. The ultimate goal is to transform a travel plan into a sort of personal trip diary: a canvas on which the practical, emotional, and visual traits of the travel experience are composed by users.